Art Direction Campaign

Komoot Beat The Sun

A campaign concept for Komoot to promote brand awareness amongst the hiking community by launching a competition: Beat The Sun; a promotional campaign to encourage hikers to explore their favorite trails in the early hours, capture the first rays of sunlight, and share it with the community. The concept was formed around a collaboration with another brand; ISDIN Suncare. Providing both a strong message about UV awareness and targeting their audience.

  • Strategy

    Social Media, Campaign, Instagram

  • Design

    Art Direction, Concept

  • Client

    Komoot

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